Display device



Aug. 29, 1933. R. EI NEU-'ERT 1,924,955

DISPLAY DEVICE Filed Sept. 13, 1932 2 Sheets-Sheet l R. E. NEIFERTDISPLAY DEVICE Aug. 29, l1933.

Fi'led Sept. 13. 1932 2 Sheets-Sheet 2 Patented Aug. 29, 1933 UNITEDSTATES DISPLAY DEVICE Raymond E. Neifert, Brooklyn, N. Y., assignor toJ. A. Deknatel & Son, Inc., New York, N. Y., a corporation of New YorkApplication' september 13, 1932 Serial No. 632,998

2 claims. (c1. 211-1) This invention relates to display devices and morespecifically to a display rack for use upon counters of retail storesand show rooms for displaying merchandise. v Y

One of the objects of the invention is the provision of a display rackor stand of the character indicated, particularly adapted forprominently displaying beads, jewelry and the like.

Another purpose is the construction of a device on which may besimultaneously displayed necklaces, rings, bracelets, brooches,earrings, clips and pendants in a manner readily visible so as toattract the attention of a prospective purchaser.

Still another aim is the formation of a display stand embodying all thefeatures referred to, yet being of simple construction and characterizedby relatively few parts.

All of the above will be obvious from the description hereinafterappearing when considered in conjunction with the drawings appendedhereto and made part hereof, and in which:

Fig. 1 is a front elevation of one embodiment of the invention adaptedto effectively and simultaneously display necklaces, bracelets, rings,brooches and earrings;

2 is side elevation of the form of the invention shown in Fig. 1;

Eig. 3 is a sectional View taken on line 3--3 of Figi;

Fig. 4 is a front elevation of a second embodiment of the invention insomewhat modified form;

Fig. 5 is a top plan view of the arms which support the necklaces; and

Fig. 6 is a sectional view taken on line 6 6 of Fig. 4.

Referring first to the form of the invention shown in Figs. l, 2 and 3,the reference numeral l0 designates a substantially fiat rectangularbase adapted to rest on a counter1 or show case. Secured to and risingcentrally from this base is an article supporter 11 having side walls11a, 11b, a rear wall 11C and a front wall 11d. The upper surface of theholder 11 is arranged to extend angularly with respect to base i0 and isdivided so as to form a series of stepped display surfaces 12, 13, and1li, respectively, of varying areas. The surface 12 is of less area thaneither 13 or 14 and is formed with a plurality of apertures 15 forpartially receiving therewithin articles of jewelry, such as rings.These apertures it will be noted extend in alignment in spacedrelationship from end to end and centrally of the surface 12. Y In viewof the fact that but a portion of the circum ference of each ring isdisplayed, the display space required for a number of rings issmall andaccordingly the area of the surface 12 need not be very great.

Situated below the surface 12 and in stepped relationship thereto is adisplay surface 13 of larger 60A area which has a plurality of elongatedopenings 16 for securing brooches or the like thereto. rIhese brocchesrequire more display space and accordingly the area ofthe surface 13 isgreater than that required for displayingthe rings,vas described above.

The display space 14 projects in stepped relationship to 13 and extendsdownwardly therefrom to the front wall 11d of the article supporter. Aseries of apertures 17 is formed within and across 70 the surface of thedisplay area near its upper edge so that a plurality of earrings may besecured therein, yet providing ample room for receiving the pendantportions of the rings on the area 14. Display areas 12, 13 and 14 arepreferably covered 75 with velvet of a distinctive color to constitute abackground for prominently displaying jewelry placed thereon. v

An arm 18, semi-circular in cross-section and having a corrugated orgrooved surface 13a is se- 80 cured to the walls lla, 11b, and 11c ofthe article supporter to extend above the base and substantiallyparallel thereto. Upon this may be hung bracelets7 and if these be ofthe beaded variety, the individual beads will tend to rest in thegrooves of the corrugated surface 18'UL so as not to permit the stringon which the beads are strung to contact the arm so as to avoid directlysupporting the entire weight of the bracelet on the string. The curve ofthis arm is so constructed that the brace- 96 lets hang on itapproximately as they would on a womans arm.

A standard 19 provided with braces 19a, 19b eX- tends vertically upwardfrom the rear wall 11c of the article supporter, Secured by means ofbrackets 20, 20a to the uppermost portion of the standard is an arm orarms 21 projecting substantially parallel to the arm 18 equidistantly oneach side of the standard 19. A series of pegs 22 A provided with stops23 are fastened to the arm 100 21 in spaced relationship and at rightangles` thereto. The surfaces of these pegs are also corrugated in amanner similar to the arm 18 and are adapted to receive necklaces orstrings of beads thereon to hang therefrom.

The Yform of the invention shown inFigs. 4, 5 and 6 is characterized bya flat base 30 which may be square,'as shown, or circular, rectangulanorany other desired shape. Secured centrally thereto is a pivot pin 30afor rotatably support- 110 ing the main portion of a display rackgenerally designated as D. The latter embodies four article supporters31, 31a, Slb, and 31C symmetrical-- ly arranged and attached to astandard S. Each article supporter is constructed similar to thesupporter 11 described in the previous embodiment, With the oneexception that the stepped display surfaces are of equal area. porter 3lis provided with apertures 31 on its display surfaces for securingearrings therein; the supporter 312L has elongated openings 31 on itsdisplay areas for fastening brooches therein; the supporter 31bhasapertures 31' for holding rings on its display surfaces; and thesupporter 31c is adapted for clips or the like on its display portion.Also secured to the standard S and radiating therefrom between thearticle supporters are arms 35, 35a, 35h, and 35C, identical inconstruction with the arm 18, previously described. I

The standard S, in addition, has secured thereto and radiating therefromat the upper end thereof a plurality of rods provided with pegs 4l forsupporting necklaces therefrom.

From the above description it Will be seen that I have provided adisplay device ideally adapted for simultaneously and effectivelydisplaying beads and jewelry. In the form of the invention shown inFigs. 4 to 6, inclusive, it will be appreciated that the standard S maybe rotated on The supits pivot pin to bring any desired portion of thedisplay device into view.

It will be further understood that the invention is not limited to theprecise details of construction as herein set forth, as the inventionmay be adapted for other uses than supporting beads and the articles ofjewelry enumerated, and that consequently variations may be made in thefastening means for retaining the articles to be supported in connectionwith the inclined sur-- faces of the supporters. The invention may betherefore said to cover all such modifications as fall fairly `Withinthe scope of the following claims.

What I claim is:

l. Ay display device comprising a base having a holder thereon, theholder` being provided with means for displaying a plurality ofarticles, an arm supported above the base substantially parallelthereto, said arm having a corrugated upper surface Withthe'corrugations extending lengi tudinally of the arm.

2. A display device comprising a base having a holder thereon, theholder having a series of stepped` surfaces provided with means fordirplaying various articles, an arm supported above the basesubstantially parallel thereto, said arm having a corrugated surfacewith the corrugations extending longitudinally thereof.

RAYMOND E. NEIFERT.

